Premier Tours entered into a joint promotion with Paramount Pictures (Madagascar – Escape 2 Africa) and Protea Hotels
to offer an African Safari prize to a lucky contestant on the ever popular Wheel of Fortune game show. The show which was filmed on location in Hawaii, reaches an estimated 47 million viewers weekly. The prize included time spent in Cape Town at the fabulous Protea President Hotel, as well as on safari at Pumba Private Game Reserve. Further Wheel of Fortune shows featuring Premier Tours were broadcast in December 2008 and March 2009 and February 2010.